Dincus Apparel - New Site, New Clothing
Count on the new guys to ignore status quo and come up with some fresh ideas. Enter Dincus Apparel, fresh out of Whistler, BC. Co-owner Chad Hendren is a local Squamish/Whistler based pro skier and mountain biker, who along with a slew of local talent, was getting bored of the same old active wear coming out these days. To put their money where their mouth was they started Dincus Apparel and produced a handful of cool bike jerseys, before growing organically into a full-fledged clothing company. Eco forward fashion at its best. Check out their 2010 outerwear and get ready for the 2010 bike & technical gear - it's going to turn some heads. With an evolving brand and rack after rack of new clothing lines to showcase, they came to us for a website rebuild. The key goals? Bring the brand to life, showcase the new products, increase awareness of the relatively new company, and of course, get some product out the door to skiers, mountain bikers, and the likes. How'd we do?.. http://www.Dincus.com The new site is built on Drupal with a customized admin area and modules, allowing for easy updating by Dincus themselves (well, once we show them how!). We chose an affordable but customizable e-commerce solution to get them started at the right commitment level, and incorporated social & multi media everywhere relevant to keep the site fresh while spreading the word further afield. But it ain't finished yet. Stay tuned for community participation from Dincus' strong team of athletes, photo gralleries, some slick Store Finder options, and more.
