Lang Lang to Rock it out in Vancouver - From Billions of Viewers to 3000

So I wake up today and realize the Beijing Olympics have begun. I'm not in beijing, and I'm too busy to watch any of it this year. But i did peek around on the internet and saw A LOT of hype about the Opening Ceremonies, the record billions of viewers it will attract, and the quirky pianist Lang Lang who played a the ceremony. Then I come into work and see that one of our web marketing clients, the Vancouver Recital Society, is actually bringing Lang Lang to perform in Vancouver on October 30! Snap. He's playing at the Orpheum for some 3000 people, just a wee bit smaller than the billion viewers he'll have had today.

Turns out the Vancouver Recital Society showed him a good time back when he was 16, performing in Canada, and now he's back for more.

What does this have to do with Internet Marketing? Not a whole lot unless I manage to score free tickets. OR, if I were to effectively optimize the concert page for searches to take advantage of the Olympic search spike... now then we'd be talking. We'll see...