Meetings, Wandering and Snoop in Vegas SIA 2009
Just about to head for another whirlwind day on the Las Vegas SIA 2009 tradeshow floor. What a place, what a show. Yesterday was all over the map, but well, without an actual map to help. Interesting to see the variety of company personalities out there on the show floor, from the cowboy hillbilly ruckus going on at the Volcom booth to the quiet side where the fur and fancy-schmancy ski are being promoted. Couldn't help but wonder how many of these companies are effectively capturing that character and brand online, and after some recon... yep, there's work to be done. Or if they are capturing the brand, are they capturing the right goals and conversions? And last but not least, even if they're doing both, are they on top of the search engines? Its a competitive industry and takes the right tactics to stand out, on and offline. Was there still floating around? Well, most booths reported they were doing well at the show - maybe the snowsports industry is somewhat resistant to global economic despair. Oh, do ski & snowsports industries still know how to have a good time? Heck ya. Supernatural and Snoop making appearance at the show, competing for airspace with Damage Inc the one and only Metallica cover band.
