What does the Microsoft-Yahoo deal mean the travel sector?
The early consensus is that saturated sectors, like travel, will now have a feasible alternative to paying top whack for popular keywords on the Google AdWords platform. Also Bing's current focus on travel as a search area will be strengthened through the partnership.
The biggest effects will be on the US search market where the combined forces of Microsoft-Yahoo have a substantial share, however, in Canada they will have less than 15%.
Whatever happens, there won’t be massive change overnight. You'll have a good year (or longer) to prepare.
For a little more reading on the subject check out:
Five things you need to know about the Yahoo/Microsoft deal from BrandRepublic
AND
Top 10 Things the Microsoft/Yahoo! Deal Changes for SEO from seomoz.
