Faced with the challenge of tying 4 disparate web sites together to provide a one stop Heli Skiing adventure, our strategy played a critical role in the development of Bella Coola Heli Sports’ consolidated and branded web presence.
Sure, the snow has a LOT to do with it (and Bella Coola gets LOTS of it), but guest hospitality contributes significantly to the experience as well. Bella Coola Heli Sports knows this and offers three accommodation options over their three different tenures of terrain, not to mention they own and operate the Tweedsmuir Park Lodge through the summer months as well. So beyond a new website, add the need for new business efficiencies, better qualified sales leads, maximization of their search engine legacy, and easy content management by staff and guides, and the challenge gets really exciting for us.
The solution was a fresh start that began with our favourite open-source CMS platform, Drupal. We created a highly custom-themed site that brings all 4 businesses together under BCHS’s brand, while maintaining the unique characteristics of each. The user-friendly admin area allows staff to update text, snow reports, weekly group images, and more. Meanwhile, the strategically placed capture forms and calls-to-action continue bringing in leads, growing an ever-popular newsletter recipient list of fans eager to experience a taste of the good life.
VentureWeb continues to forecast, administer and report on Bella Coola Heli Sports' online marketing efforts as well, managing an ongoing web and social media marketing campaign. Recent stats have shown a steady growth in European traffic to the site, consistently strong rankings on organic searches, and social media outlets have been integrated since the initial site build and are showing some encouraging numbers as well.