G3 (Genuine Guide Gear) is a team of people that are focused on perfect functioning backcountry skis, bindings, skins, shovels and accessories. We have been working with our friends at G3 for a couple of years in a purely web marketing capacity up until this point. We have really enjoyed working with Naheed over the past year and love G3's stuff - so we got a little excited when we found out that they were ready to rework the G3 website!

After working through a laundry list of G3's requirements and our ideas, we took an objective look at the project, aiming for an exciting new solution that embodies G3's unique brand, showcases their innovative products, and engages the ski community at large.

We started with Drupal and Chad from Hancheroff Smith, added a smattering of Jordan Manley and social media to taste, and what we got was a site so chocked full of goodies that even Gordan Ramsey would be impressed.

Essentially the site strips back the layers allowing users to quickly access detailed product information. The gear finder, comparison and filtering tools quickly direct the user to the best gear for them. Ratings and comments let G3 gear users provide input and feedback on product design and performance. Detailed design, form and function videos deliver compelling product insight. If you have any doubts about how energized G3 engineers are about their products, watch a couple of Cam Shute videos. He blew up the Stoke-o-meter!!!

Leveraging the G3 lifestyle component that began with their blog last year, we built the HouseBlend blog into the main site, integrating it with more video, photo and social media presences.

So what did we end up with? A branded, socially-contributed, gear filtering, content-rich site that helps G3 build their brand, further their culture and take a step closer to becoming the zen masters of backcountry ski equipment. How did we do? Feedback always welcome!