Web Site Marketing

Interactive Media to Remain Strong in 2009

Whilst considering the economic situation, I found this article which I am sure will provide encouragement and ideas for what is important in 2009. This article came from The Internet Advertising Bureau of Canada.

We believe that internet marketing enables small and mid-sized businesses to compete on a level playing field against much larger competitors. How? The internet makes it possible for small businesses to practice inexpensive inbound marketing techniques to attract qualified visitors to their website and convert them into leads.

But, it's still not easy.

When I talk with most marketers today about how they generate leads and fill the top of their sales funnel, most say trade shows, seminar series, email blasts to purchased lists, internal cold calling, outsourced telemarketing, and advertising. I call these methods "outbound marketing" where a marketer pushes his message out far and wide hoping that it resonates with that needle in the haystack.