Remax Sea to Sky Real Estate

The merger between Windermere Sea to Sky Realty and RE/MAX Whistler created RE/MAX Sea to Sky Real Estate, the largest Real Estate Company in The Sea to Sky corridor. The re-branded company invested heavily in web technology with a new URL and web site. With site traffic and visibility on the search engines virtually non-existent, RE/MAX Sea to Sky Real Estate sought a web marketing solution that could deliver results on multiple levels quickly.

After situational analysis VentureWeb developed a strategic plan for the ongoing marketing of myseatosky.com. By identifying key performance issues and itemizing priorities VentureWeb quickly set about reworking the site code and structure, implementing a keyword research campaign, and developing the necessary measurement and reporting procedures. This process also included removing outdated URL’s and the development of a strategic linking campaign. This was all achieved within two months of the initiation of the project.

Traffic flow has increased by 900% and the client is now processing 90% more qualified leads as a result of the web sites online visibility. Site measurement and analysis are providing more data on the searching public and the site flow and usability continues to improve. The web marketing mix has been increased to permission marketing in the form of email newsletters and the development of RSS feeds for key site pages.