Site Audit & Analysis
Unlike similar services offered by some other companies, VentureWeb’s website audit is not automated or performed by machines. Your site will be carefully examined and you’ll receive a customized report of the results. Your report will contain clear, actionable advice about how your online presence can be improved, both immediately and in the long term.
Strategic Analysis for Your Online Business
VentureWeb's audit service was created to give businesses and organizations the in-depth insight and information to guide a successful web strategy, without the expense of a full-scale redesign. If your organization already has an in-house web team -or if your site is a do-it-yourself effort - the information from an audit will offer concrete recommendations to give your business the competitive edge.
Covering where a website excels and falls short, a completed audit report will offer detailed analysis of your site’s performance based on some key success factors:
- Marketing and Branding: How well does your site rank in search engines like Google? Does your online presence create a lasting, positive brand impression on visitors? Is your organization’s mission stated in a confident and memorable way that will resonate with your chosen audience?
- Usability: How user-friendly is your website? Will visitors find what they’re looking for easily, or give up and turn to your competitors?
- Content: Targeted content is a key component of successful online marketing. Does your site’s content speak to the needs of your customers or constituents? Is the text compelling and readable? Is multimedia content offered in a way that will reach the most viewers with the biggest impact?
- Perfomance: Is your website converting visitors into participants in your business? Is conversion easy to find, and is it being tracked and measured effectively? What are the costs, and what is the best and most affordable method of converting business?
- Credibility: User research and surveys reveal that a website’s credibility is crucial to retaining visitors and converting those visitors into customers. Does your site feature the proven credibility enhancers that can inspire confidence in your organization?