Online Campaigning
Web development and marketing experience come together with a bang in our online campaigns and micro-site development. A well-executed campaign site is the best way to get your specific campaign message to your audience and directly measure the success of your efforts.
Complete Harmony
With a well strategized campaign you can effectively utilize many online marketing tools together – CPC, Social Media Marketing, Blogs etc. Combine these with a dedicated micro of competition/campaign site. It's a beautiful thing – with exponential gains and totally measurable.
Our marketing expertise and web development strengths make campaign micro-sites some of our most favourite projects.
Online Campaigning Services
• Campaign concept creation – What’s it about?
• Integrated marketing strategy – Tying all your efforts together
• Micro-site design & development – The meat and potatoes
• Campaign execution and promotion – Making it happen
• Performance measurement – Was it successful? Why?
Online Business Strategy
“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.” - Sun Tzu 400 BC
A website can do anything you want, as long as you know what that anything is. VentureWeb strongly believes in putting the horse in front of the cart, ensuring a strategic business case and plan is in place before jumping into any website or campaign. Not resting for a minute, VentureWeb reviews the effectiveness of ongoing campaigns, adjusting and refining accordingly.
"A website is a business tool that can be used in a number of ways to generate and support real business results." A site can be used to support customers, qualify prospects, enable transactions and/or help build a company's brand and market position. A website however does not in itself generate new prospects or protect a company's existing customer base. To attract new prospects, customers and other key individuals of value to the site, a marketing strategy is required. The site content and technologies are then used to convert those prospects and customers into real business results.
Getting To Know You
VentureWeb develop the following actions to help build the best possible online strategy for your business:
Business interview
Marketing interview
Technical interview
Functional review
Delivery Time
From this we clearly identify the deliver the following:
Clear site vision & mission to work towards
Refine site design & navigation
Refine or add site copy
New site functional requirements
New site marketing strategies
A website that converts traffic into business benefit
Site Audit & Analysis
Unlike similar services offered by some other companies, VentureWeb’s website audit is not automated or performed by machines. Your site will be carefully examined and you’ll receive a customized report of the results. Your report will contain clear, actionable advice on how your online presence can be improved both immediately and in the long term.
Strategic Analysis for Your Online Business
VentureWeb's audit service was created to give businesses and organizations the in-depth insight and information to guide a successful web strategy, without the expense of a full-scale redesign. If your organization already has an in-house web team—or if your site is a “do it yourself” effort—the information from an audit will give you concrete recommendations to give your business the competitive edge.
Covering where a website excels and its shortcomings, a completed audit report will offer detailed analysis of your site’s performance based on some key success factors:
- Marketing and Branding: How well does your site rank in search engines like Google? Does your online presence create a lasting, positive brand impression on visitors? Is your organization’s mission stated in a confident and memorable way that will resonate with your chosen audience?
- Usability: How user-friendly is your website? Will your visitors find what they’re looking for easily, or give up and turn to your competitors?
- Content: Targeted content is a key component of successful online marketing. Does your site’s content speak to the needs of your customers or constituents? Is the copy text compelling and readable? Is multimedia content offered in a way that will reach the most viewers, for the biggest impact?
- Perfomance: Is your web site converting visitors into participants in your business? Is conversion easy to find and is it being tracked and measured effectively? What are the costs and what is the best and most affordable method of converting business.
- Credibility: User research and surveys have revealed that a website’s credibility is crucial to retaining visitors, and converting those visitors into customers. Does your site feature the proven credibility-enhancers that can inspire confidence in your organization?
Competitive Research
Do you know what your competition is doing and if it's working? VentureWeb provides competitive reviews to ensure we understand not only the competitive set but we understand where the opportunities exist and how to convert them to maximum effect.
Identify and analyze your online competition then devise strategies and tactics to out-manoeuvre them. Learn from their successes and failures and put into place a cost effective strategy that will be assured of success. Understanding your industry online will ensure that your business plans provide your business with the competitive edge.
Stay Ahead of the Field
VentureWeb engages in competitor analysis to provide our clients with up to date information on emerging trends, technologies and their applications. We also look to provide common sense strategic reviews to help you distinguish between sound business sense and the many largely unproven fads.
Our analysis works hard to:
- Identify the market leaders
- Track your market share
- Measure impact of campaigns
- Identify online partners
- Analyse competitor tactics
- Monitor competitor activities