Santa Cruz Bicycles

Strategy, Design, User Experience, Responsive Website Development, Marketing, SEO, SEM, Ecommerce, Content Creation, Campaign Development

Setting a new standard in mountain biking.

The entire VW team have been long time fans and riders of Santa Cruz Bicycles, needless to say when we won the competitive RFP process, it was really a dream come true.

Project Background

Long-time leaders in the bike world

Santa Cruz Bicycles have been a leader in the bike industry since their inception in 1993, consistently pioneering new standards for mountain bikes. With the revamping of their online presence, Santa Cruz wanted to tell their story and continue to be a leader by creating an online experience like no other. Their key objectives were to speak to their fans directly and build brand evangelists and to provide the maximum amount of information in the cleanest and most engaging way possible.

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Our Solution

Envision, customize and build brand loyalty

The VW team broke down Santa Cruz’s needs into four distinct categories - Dreaming, Researching Buying, Demo, and Evangelizing - and developed strategies to ensure that the look, content, and technical features of the site met those needs. The design leaned on sharp imagery and aspirational content that captivated the visitor and built upon Santa Cruz’s strong heritage and fan base. We developed tools and features that ensured users could easily and effectively research and evaluate the Santa Cruz line up. Of particular significance was our development of a proprietary bike builder that enables users to custom build their dream bike, share it with friends and other users via social media channels, and then find a nearby dealer where they could purchase that bike. The site intuitively presents options for visitors to share content, which helps to engage users and build brand evangelists. This is all presented using web best practices on a mobile responsive site and in five languages.

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