Case StudySanta Cruz Bicycles
A Decade of Digital Innovation for MTB's Most Iconic Brand
Visit websiteSince 2013, VentureWeb has been the digital agency of record for Santa Cruz Bicycles, helping one of the world’s most respected mountain bike brands push boundaries in the digital space. In 2019 SCB pulled their digital design and development in house with mixed results. Since that time our partnership with many of Pon's brands has evolved. By delivering cutting-edge web experience, immersive storytelling, and high-performance digital results for Reserve Wheels in 2023. In 2024 we were asked to reinvigorate Santa Cruz's line up to engage and inspire riders from around the world. Here's how we did it.
Objectives
- Re-create a seamless, high-performance digital experience that reflects Santa Cruz’s commitment to quality and performance
- Develop a visually engaging and immersive website that resonates with core mountain biking audiences
- Showcase Santa Cruz’s full bike lineup with intuitive filtering, rich product storytelling, and technical specs
- Optimize site performance to enhance speed, accessibility, and usability across all devices
- Strengthen brand engagement through content-driven experiences that reinforce Santa Cruz’s authenticity and innovation
A Website Built for Riders, By Riders
High-Performance UX & Seamless Navigation
Santa Cruz Bicycles needed a visually dynamic and functionally robust website that could keep pace with the expectations of passionate riders. VentureWeb delivered a fast, responsive, and immersive digital platform that balances bold aesthetics with intuitive usability.
Key Features & Enhancements:
- Optimized Product Pages – Seamlessly showcase the full lineup of Santa Cruz bikes, with detailed specs, dynamic filtering, and interactive visuals.
- Intuitive Navigation & Bike Finder Tool – A streamlined user journey that helps riders quickly find their perfect bike.
- Mobile-First Design – Ensuring frictionless browsing and engagement across all devices.
- Localized Content & Dealer Integration – Making it easier for riders to find and purchase bikes through Santa Cruz’s global dealer network.
Visual Storytelling That Fuels Passion
A Bold Digital Expression of Santa Cruz’s Spirit
Santa Cruz is more than just a bike brand—it’s a culture, a movement, and a way of life. VentureWeb’s design and content approach captures this essence through striking photography, immersive videos, and authentic storytelling that inspire riders to push their limits.
Brand Storytelling & Content Strategy:
- Action-Packed Imagery – Showcasing the adrenaline-fueled world of Santa Cruz riders.
- Rider & Athlete Features – Bringing the Santa Cruz community to life through compelling narratives.
- Behind-the-Scenes Craftsmanship – Highlighting Santa Cruz’s meticulous engineering process.
Performance & Scalability for the Future
Santa Cruz Bicycles required a high-performance platform capable of supporting global traffic, seasonal launches, and evolving digital needs.
Technical Innovations:
- Optimized Site Speed & Performance – Delivering lightning-fast load times and seamless browsing.
- Scalable Shopify Framework – Ensuring flexibility for future content expansion and updates.
- SEO & Accessibility Enhancements – Improving discoverability and user inclusivity.
Results & Impact
- Increased engagement and session duration, as riders explore the brand’s immersive digital experience.
- Higher conversion rates, driving bike sales and dealer inquiries.
- Enhanced brand storytelling, reinforcing Santa Cruz’s reputation as an industry leader.
- Scalable infrastructure, allowing for continued innovation and growth.
Through our decade-long partnership, VentureWeb has helped Santa Cruz Bicycles amplify its brand, elevate its digital presence, and engage riders in new and meaningful ways. Just like Santa Cruz’s bikes, our collaboration is built to go the distance—fuelling the passion of riders and pushing the boundaries of what’s possible in the digital space.
Collaborating to capitalize on product launches
Product launches are important in the bike industry. VW has collaborated with SCB for the last 8 years on all of their key product launches. From the release of the Megatower, to the launch of the Heckler ebike, VW has been on the inside track working with the SCB marketing team to develop immersive website takeovers to drive awareness and excitement about new additions to the SCB lineup.
Thank you for all of the hard work, perseverance, and collaboration that went into the redesign and relaunch of the Santa Cruz website and web store. It was no small undertaking. We're live, we're rolling with a new look and fresh potential, and we're excited!
Services
An enduring partnership
- Strategy
- Go-to-market strategy
- Content strategy
- Brand strategy
- Digital campaigns
- Product launches
- Creative & Design
- Wireframing
- Information architecture
- Creative design & direction
- Graphic design
- Brand design
- UI & interaction design
- Content creation
- Digital Campaigns
- Technology
- Headless web development
- Custom CMS development
- API based integrations
- Magento development
- CRM integration
- Custom Shopify theme development
- Shopify Plus optimization
- Multi-region/currency platforms
- Growth
- Search engine optimization
- Search engine marketing
- Social marketing
- Data & analytics configuration
- Performance reporting
Related Work
We know bikes. We love bikes.
