Case Study

Tourism Kamloops

A Digital Experience Rooted in Kamloops' Brand Identity

Tourism Kamloops’ new digital platform needed to fully reflect its revitalized brand identity. Every element—from colour palettes to content structure—was meticulously designed to convey the boundless space philosophy.

Brand Purpose

To amplify our community with intention, sharing the value of boundless space to improve the lives of residents and guests.

Brand Essence

Boundless Space – A singular idea that informs everything from content to design to functionality.

Visual Identity & Colour Palette

Kamloops' landscapes inspired a bold and energetic palette:

• Hoodoo (earthy orange) – The warmth of Kamloops’ sun-drenched terrain
• Ponderosa (deep green) – The resilience of its forests
• Sage (soft grey-green) – The signature hues of rolling grasslands

Photography Style

Tourism Kamloops’ visual storytelling is shaped by three core themes:

• Space to Breathe – Wide-open landscapes that evoke a sense of calm
• Space to Connect – Candid, unstaged moments that highlight real human connections
• Space to Explore/Play – High-energy, immersive action shots that transport the viewer

This strategic brand foundation influenced not only the website’s aesthetics but also its user experience, functionality, and storytelling approach.

Reinventing the Digital Experience

Breaking Barriers: A Custom CMS with Simpleview™ CRM Integration

For many DMOs, working with Simpleview™ has been a double-edged sword. While its CRM is a powerful tool for managing visitor and stakeholder data, it has traditionally been tied to Simpleview’s proprietary CMS—limiting creative control, user experience, and long-term scalability.

VentureWeb set out to challenge this one-size-fits-all approach.

A First for Destination Marketing: Unlocking CMS Flexibility

For the first time, we successfully integrated Simpleview™ CRM with an open-source CMS (ProcessWire), proving that destination marketing organizations don’t have to be locked into a single ecosystem.

• Custom-Built for Tourism Kamloops – A fully tailored CMS with complete creative freedom, built to match the brand’s energy, personality, and functional needs.
• Seamless CRM Sync – All member, event, and visitor data from Simpleview™ automatically populates the website in real time, eliminating manual updates.
• Component-Based Flexibility – The modular design empowers the Tourism Kamloops team to update, adapt, and expand the site with ease—without relying on developers for every change.
• Scalability & Integration – The new digital platform opens doors to future expansion, making it easy to integrate third-party tools (e.g., weather updates, social feeds) and adjust based on evolving tourism needs.
• Data Ownership & Portability – Unlike closed CMS ecosystems, Tourism Kamloops owns its content and data, ensuring long-term control and adaptability.

A Website as Dynamic as Kamloops Itself 

By merging brand storytelling, intuitive UX, and advanced technical integrations, the new Tourism Kamloops website isn’t just a marketing platform—it’s a destination in itself.

Key Features & Benefits

• Striking Visuals & Engaging Content – Every element reflects the city’s boundless energy and welcoming spirit.
• User-Centric Navigation – Designed to make trip planning effortless and inspiring.
• Powerful Performance – Fast, flexible, and built to evolve.