VentureWeb is excited to announce the launch of a brand spanking new website for Banff & Lake Louise Tourism. The new website showcases the stunning natural beauty of Banff & Lake Louise, one of the world’s most awe-inspiring mountain destinations.
Canada’s first national park and the world’s third, Banff National Park (the home of Banff & Lake Louise) is visited by nearly 4 million people a year. The DMO for the area, Banff & Lake Louise Tourism (BLLT), wanted to redo their brand and web presence, including a total overhaul of their website and its content.
Banff & Lake Louise’s key value proposition is its natural good looks that are easily accessible by all. Its exceptional beauty and awe-inspiring mountain landscape leave an indelible impression and are the primary motivation for most visits. VentureWeb was tasked with redesigning Banff & Lake Louise’s digital landscape and creating content which captures its unforgettable awe. Vibrant images, emotive and informative copy, and functionality which integrates inspiration and action are some of the key features.
Content was front of mind through the design, development and creation processes. "Our key objective was to convey the unforgettable, and for some, life-changing moments you experience when you visit Banff & Lake Louise" says James Morris, Principal of VentureWeb. "Our content-driven solution showcases images and words that aim to inspire and captivate the user and make them want to see it for themselves."
Leslie Bruce, CEO and President at BLLT, is "thrilled" with the result. You can see it for yourself at www.banfflakelouise.com.